We help you define your style with cool clothing items, lists and tips. Here are the must haves of every man.

10 Cool T-Shirts And A Sale

10-cool-summer-t-shirts

Spring’s already here and with summer right around the corner, you need to update your wardrobe accordingly, and more precisely, in your tees department. Here are 10 cool T-shirts that you can get with a 25% discount until April 11th. All you have to do is use the code SPRING25 at the checkout. The coupon code works beyong the t-shirts on this page – you can use it on almost anything on East Dane.

10 Cool Spring Jackets

Ahhh, the mild spring weather! It’s time to get rid of those heavy winter clothes and wear something lighter. Although the weather can still be a bit tricky, you can shelter yourself from spring’s caprices in a cool jacket!

More than a useful clothing item, jackets are a real fashion statement. They can really take your outfit from dull to wow in seconds! This season is all about texture, patterns, prints, colors – so you can go wild and chose whatever matches your style!

How to Clean And Look After Your Jeans

Jeans were originally invented for the workers who needed stronger pants, but nowadays denim is high fashion. Giving your jeans just a little more attention will make them last longer and look better, especially if you’ve invested in some premium denim. The first little secret is to keep them away from the washer and dryer for as long as you can. Yeap, that’s right, put them in the freezer to kill bacteria and neutralise the smell, soak them in coffee to restore their … continue reading

10 Must Have Items That Never Go Out Of Fashion

10 Must Have Fashion Items

A stylish outfit doesn’t have to be expensive. And you don’t have to run into the shops on a regular basis! There are some fashion items you definitely have to own without worrying about you’ll look lame or out-fashioned. Practical and versatile, this timeless pieces are always the key for a sharp look! Therefore we have chosen our top 10 must-have items of clothing and accessories that must be a part of any male wardrobe.

Uitility Meets The City: NikeLab ACG

For many years, sportswear has been disregarded when coming to everyday urban outfits. But now, Nike has come with a new version of its ACG line – the NikeLab ACG which promises to deliver sports utility for the hectic city life. The collection features über-cool footwear, outwear, backpacks – all being specially designed to meet the needs for mobility and weather protection of  every user. By joining forces with Errolson Hugh (designer and developer of Acronym, a design agency with the purpose of … continue reading

10 Cool Sweaters For Warmth & Style

sweaters

Sweater weather never was so cool as this year! Whether your style is classical and smooth or you are a more practical kind of guy, you can find a sweater that will not only look great on you, but they will also provide you warmth! Here are 10 sweaters that will become this winter’s male fashion hits for sure!

Gift Guide: Jackets & Boots

Jackets-and-boots

It’s getting cold outside! Carols are invading the air with their jolly hum, too! The holidays are just around the corner! You need to start gift shopping urgently, but what to buy? Well, here’s our Jackets & Boots Gift Guide which is full of cool ideas that will suit every taste! (P.S. You can leave this guide opened on your PC, laptop or tablet for your girlfriend to see)

Hexoskin Wearable Body Metrics

If you’re fully aware of your body you must definitely have to be a fitness gadgets addict, too. The smartest piece of clothing you could possibly wear is the newly released smart shirt, by the Canadian start-up Hexoskin, the Wearable Body Metrics Hexoskin. Available for both men and women, the Biometric shirt pushes your body’s physical evolution to the next level. As its name fully implies, this shirt acts like an odometer, gently embracing your body like a second skin, employing textile sensors … continue reading

$399 Buy
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