Kanye West, who has a partnership with the apparel retailer Gap through his own Yeezy line, has returned to Instagram to level a number of claims against the corporation.
In a Tuesday (August 30) post, West wrote: “Gap held a meeting about me without me?” and included a picture of what appeared to be some bright Yeezy Gap sunglasses.
Later that day, he shared a snapshot of a text conversation in which he shared a picture of a model wearing a Gap t-shirt and accused the retailer of ripping off one of his designs.
West tweeted, “This is Gap copying YGEBB,” alluding to the Yeezy Gap Engineered by Balenciaga partnership. ” But they canceled the photo shoot with my kids in Japan without me knowing”, he captioned the post.
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A short while later, West posted a video in which he speaks to an audience that may or may not include Gap employees. “This isn’t celebrity-based advertising. This is not a joint effort. This is a purpose for my entire life, West said in the video.
Today (September 1), West published a new article in which he announced his intention to start opening autonomous Yeezy boutiques all around the world, beginning with one in Atlanta.
“I’ll buy the structure or the property. After that, we’re going to expand overseas, West added, before inviting those with more than ten years of retail expertise to get in touch with him.
In 2020, West and Yeezy teamed up with Gap to produce “accessible” clothing. Midway through 2021 saw the release of the first Yeezy Gap collection, which contained a jacket made of recycled nylon. Subsequent releases have included hoodies, jeans, shirts, and accessories.
More recently, West faced backlash after Yeezy Gap goods that he said were inspired by “the children” and “the destitute” were misrepresented as garbage bags and sold in retailers in the form of black construction bags.