Almost every car with a digital entertainment system would have been considered the essence of luxury ten years ago. The distinction between new and premium vehicles is becoming increasingly blurred as advanced technology becomes more widely available. After all, every company wants its drivers to have a pleasant and safe journey. So you can ask yourself: is Volvo a luxury brand?

Consumers are starting to link new emblems with top-tier titles as ordinary firms grow better at reproducing premium experiences. Volvo has been a household name since its founding in 1927. However, it is now competing against high-end brands.

Is a Volvo a luxury vehicle?

Volvo is, indeed, a luxury car company. Premium features, interior comfort, and constantly high safety standards distinguish Volvo vehicles and SUVs. Every Volvo car meets the highest standards and has an external design that exudes the beauty of a premium vehicle. Moreover, Volvo premium vehicles are known for their high features and performance.

Becoming Today’s Luxury Car Brand

Volvo has alternated between producing luxury vehicles and more utilitarian vehicles – over the years. Volvo created the 760 in the 1980s, a boxy sedan with no flare. The 960 succeeded the 760 in 1990, providing a more streamlined sedan with a new 3.0L inline six-cylinder engine. The Volvo S90 would get built on the foundation of this car, the S90 succeeding as the flagship luxury car in 2006 – the second generation.

Volvo 760
Source: volvoclub.org.u

The S80 remained at the top of the lineup for ten years until the launch of the 2017 S90. Today’s drivers in Houston will enjoy Volvo automobiles such as the XC60, XC40, and S60, which compete with Mercedes-Benz, BMW, Lexus, Audi, and INFINITI.

Volvo’s High-End Features

This is the reason behind the question: is Volvo a luxury brand? Here is the answer. The elegance you will discover – driving a Volvo sedan or SUV is anything from simple. Volvo focuses on providing a premium driving experience across all cars by concentrating on excellent comfort, innovative technology, cutting-edge safety features, and power.

Volvo SUV
Source: volvocars.com

Volvo automobiles come equipped with modern technologies such as a massive central display with voice control. Another essential feature of luxury automobiles is the standard inclusion of cutting-edge safety features.

What Makes People Pick Volvo?

You can be confident when you pick Volvo – you will always have access to the most cutting-edge innovations and technology. They have consistently created innovative solutions for better fuel efficiency, higher safety, increased productivity, and a more comfortable operator’s environment over our long history.

Volvo’s prospects

Volvo has established itself as a luxury automobile manufacturer and why is Volvo a luxury brand? Volvo has ambitious aspirations for electrification. Volvo’s electric vehicles are unquestionably premium vehicles. The XC40, the company’s first electric vehicle, has a lot to offer. The Volvo C40 will be available in 2022 – with all of the latest luxury amenities.

C40 Volvo
Source: motofilm.pl

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