Ever since pocket watches were developed in 16th century, they represented not only the most popular type of portable clock design, but also an integral part of male fashion.

Time is also an important dimension we have created to order events in the past, present and future. Keeping time is a key to success; every second matters, but it is worthless if it is not appreciated.


Isn’t checking the time on my iPhone easier?

Smartphones are great, but getting lost in the messages and notifications when all you wanted is to check the time can be tiresome. Our time has to be valued more and we should by no means be slaves of the hectic lifestyle and technology.

About Itero

The name Itero comes from Latin and means »to do a second time, to renew«. And that is what they’re trying to do –  bring the appreciation of time and tradition back to life.




  • Material – Swiss Ronda Quartz – No other nation has such a reputation for making good watch mechanisms than do the swiss. Swiss parts movements are used in our pocket watches, providing top-class reliability and durability
  • Pocket Watch Stand – Itero watches can be used everywhere. Even when you are not wearing them, they can be beautifully exhibited on your desk for everyone to see. Makes a great decoration for an office or a living room.
  • Colors: Midas gold, Midnight rose and Classy silver.


  • Case diameter: 44 milimetres
  • Thickness: 8 milimetres
  • Case material: 316L stainless steel, PVD plated
  • Dial window material: Sapphire crystal glass
  • Movement: Swiss Ronda Quartz
  • Water resistant: 3 ATM
  • Keychain: 25 centimetres
  • Keychain material: PVD plated brass


The watches will be sold via a Kickstarter project. Limited quantity of watches will be available from $89 and retail price will be $199