Using a highly improbable name (and hardly pronounceable), Nike’s SB Project BA RR sounds like a brand of Klingon shoes. But despite the weird name, this is a regular pair of Nike sneakers. I mean, they look good, they’re light, comfortable and they also have a wild color : nightshade black atomic mango. As you can see, the marketing department from Nike is on crack or something. How do they come up with these names folks? What’s that, black atomic mango? That species of mango tree that grows near Fukushima?

[adsense300gray]Anyway, this pair of shoes is crafted beautifully, as you can see from the pics, with a knitted upper sat atop a lunar midsole. And I am quoting from the original description of the shoes, i.e. I have no idea what I’m talking about. I am still struck by the denominations and stuff.

All things aside, if you have $145 to spend for a pair of sneakers and you’re into cool stuff, look no further than Nike’s SB BA RR project!




NIKE SB PROJECT 4
NIKE SB PROJECT 5

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