Nike is now a multinational company known around the world who needs no introduction. Although it has a certain reputation in the urban fashion, the core business of the brand is primarily sports and it was always the chosen field for the brand. The Lunarlon technology, which uses a special foam for cushioning, was launched six years ago. Nike imagined astronauts bouncing on the moon, which soon gave them the idea of the name of “LunarGlide”. With the World Cup and all, Nike released a “six-pack”, each one representing a country (USA, Brazil, France, England, Holland, Portugal). The LunarGlide 6 is available on NikeID store, priced at $145, allowing athletes to customize their kicks.