Last year, on July 20, Lamborghini announced that the Urus had reached a certain point in its production. At that moment, the factory in Sant’Agata Bolognese had just finished making the 15,000th one. After almost 11 months, the #20,000 Super SUV has been made. It is painted Viola Mithras and has a panoramic roof and black brake calipers. From Azerbaijan, the car is on its way to its rightful owner.

Lamborghini made 20,000 SUVs in just four years. This made the Urus the company’s best-selling model in the shortest amount of time ever. It helped the Italian brand sell more than twice as many cars and hire more than 500 new workers so it could make more of the model to meet the high demand. The factory grew from 80,000 square meters to 160,000 square meters.


Lamborghini also talked about how the Urus can be customized through the Ad Personam program. This was done at the same time as the production milestone announcement. Grigio Telesto, Blu Cepheus, Viola Pasifae, Nero Noctis Matt (Graphite), and Arancio Borealis are the five most popular fancy colors. An interesting fact is that the company has calculated that customers have driven their SUVs a total of 360 million kilometers, which is exactly 223,693,629 miles.

Soon, the updated Urus could be called “Evo,” and it might or might not have more power. The twin-turbo 4.0-liter V8 engine already has 650 hp (478 kW) and 850 Nm (625 lb-ft) of torque, so it won’t need extra power to be effective. It is said that the reveal will happen at Pebble Beach in August.

At some point, there will be an all-electric Urus on the road, but it’s not likely to happen until the second-generation model comes out, which isn’t until the end of the decade. Also, a plug-in hybrid has been talked about for a long time, and the VW Group, which owns Urus, already uses this technology in some Audi and Porsche cars. So, a gasoline-electric Urus is a realistic possibility.


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