Keeping up with the trajectory of fashion – and in particular the fast pace of current menswear – can be a difficult task for even the most ardent fan. Why else would the industry finally acknowledge the power of menswear with its very own New York Fashion Week? The times truly are a-changin’ and it will take some preparation in order to reach the next echelon of sartorial excellence.
Luckily, His Potion is here to provide you with the latest labels that have entered the industry with such a bang that it is almost a crime to deny them your bucks. Whatever your personal style may be, these are just some of the brands that are guaranteed to eventually find their way into your coveted closet.
There’s a reason why changes in fashion usually occur in the European market first before trickling to American shores. The European man is more open to change and more daring in his approach to fashion. Now that fashion has become more of a collective universal affair, that trend is starting to close as Americans and other parts of the world continue to bridge the gap.
Lemaire is without a doubt one of the small powerhouse labels in Europe that is upscale yet within the budget of most men. This husband wife team of Christophe Lemaire and Sarah-Linh Tran have a wealth of experience, including a stint at Hermès and a Uniqlo collaboration that threatened to make them household names sooner than most anticipated. For the man that wants the luxe life, Lemaire is one brand to turn to that will ignite their wardrobe.
As half of one of the most photographed couples in the world, Kanye West has been seen on many occasions wearing his clothes and his fashion shows have been frequented by a slew of other celebs that prefer his fashionable casual clothing. As ahtleisurewear continues to grow in popularity, John Elliott is a brand proving that it is possible to merge the upscale and urban to an unforgettable mix.
Another celebrity favorite among young Hollywood, Off-White has had a tremendous start after being named one of the eight finalists for the LVMH Prize, always an indicator of a serious force to be reckoned with in the fashion industry. It’s not just Off-White’s clothing line either as they have branched out into shoewear and collaborations with Levi’s and The Spaghetti Boys. This is a brand that is certainly one to keep your eye on if you want to stay relevant.
Fear of God
The rock & roll aesthetic may not be for everyone but Fear of God is a label that will pique just about any man’s interest with their aesthetic. There’s nothing basic about their collection of jeans – that are ripped to perfection – or their signature line of vintage t-shirts which embodies that Los Angeles style seamlessly. Invest a bit of time in Fear of God because?
You only live once.
These are just some of the brands to get you started as you work your way to a more diversified sartorial portfolio in the immediate future. Find the right combination to match your overall look and never look back.