Mammut, the Swiss apparel and gear brand, invited climbers from around the world to participate in an epic photoshoot campaign. The task was to climb the north wall of Matterhorn (mountain height: 4000 meters) in the Alps. They also called in Swiss photographer Robert Bösch to immortalise the whole experience to celebrate the 150th anniversary of the first ascent of the Matterhorn ridge in the Alps by Edward Whymper and his team.

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