When we think of Daniel Craig, the immediate mental picture is likely that of James Bond—suave, polished, and perpetually clad in the sharpest tuxedos known to cinema.
For over a decade, Craig epitomized the pinnacle of sophisticated menswear, reinforcing the enduring appeal of tailored suits and bow ties. Yet, as the calendar has turned to 2024, the man behind Bond has emerged from that tailored shadow, carving out a distinct sartorial identity that’s anything but conventional.
Daniel Craig’s red-carpet style has undergone a radical reinvention, and it’s one that deserves celebration. With the help of stylist Taylor McNeill, Craig has embraced a wardrobe that is quirky, contemporary, and brimming with personality. His latest looks signal a move away from Bond’s clean-cut uniformity and towards an eclectic mix of textures, colors, and unexpected details. Whether it’s his playful use of accessories or the deliberate nonchalance in his styling, Craig is proving that reinvention isn’t just possible—it can be revelatory.
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A Bold Break from Bond
It’s impossible to discuss Daniel Craig’s style evolution without addressing the elephant in the room: James Bond. For years, Craig’s image was intrinsically tied to that of 007, whose wardrobe staples included tailored tuxedos and elegant suits designed to exude timeless masculinity. Bond’s sartorial choices, while iconic, were largely constrained by tradition.
Craig, however, has now stepped out of that framework, embracing looks that feel fresh, distinctive, and—most importantly—authentically him.
Take, for instance, his appearance at the Los Angeles premiere of Luca Guadagnino’s Queer. Instead of defaulting to a classic black suit, Craig opted for a gray pinstriped ensemble by Loewe, pairing it with a white t-shirt and low-top sneakers. The finishing touch? A pair of yellow-tinted sunglasses that added an irreverent, almost playful edge to the outfit. This wasn’t just a red-carpet moment—it was a statement. Craig was telling the world that his style would no longer be boxed in by the expectations of his past roles.
🕶 Sunglasses as a Signature
One standout feature of Craig’s recent fashion evolution is his penchant for bold sunglasses. Over the past year, he has consistently incorporated eyewear that not only elevates his looks but also conveys a sense of fun and individuality. From oversized aviators to tinted lenses in hues of yellow and blue, Craig’s choice of sunglasses has become a defining element of his style.
At a BAFTA party earlier this year, Craig wore a pair of blue-tinted shades that perfectly complemented his laid-back yet sophisticated ensemble. In Venice last September, he donned oversized aviators that added a retro flair to his outfit. These accessories, while seemingly small, speak volumes about Craig’s approach to fashion: he’s unafraid to experiment and isn’t taking himself too seriously.
The Loewe Moment
Craig’s collaboration with Loewe has been a cornerstone of his new fashion era. One of his most talked-about appearances was at the Loewe Spring 2025 show in Paris, where he attended alongside his wife, Rachel Weisz. The couple made waves for their coordinated knitwear—Weisz in a striking color-blocked sweater and Craig in a hand-knit turtleneck featuring artwork by Richard Hawkins.
Craig’s outfit, which also included a slouchy leather jacket and baggy cargo pants, was a masterclass in juxtaposition. The knit turtleneck, with its vibrant, multicolored design, was playful and artistic, while the leather jacket added a touch of ruggedness. His yellow-tinted sunglasses made yet another appearance, tying the entire look together. This ensemble was miles away from the polished suits of Bond—and that was precisely the point.
Why Quirkiness Matters
Craig’s new approach to fashion isn’t just a superficial change—it’s a cultural statement. In an industry where men’s red-carpet dressing often leans towards the predictable, his embrace of quirky, unconventional looks is a breath of fresh air. It signals a broader shift in Hollywood, where male celebrities like Paul Mescal, Colman Domingo, and Timothée Chalamet are pushing the boundaries of menswear.
This trend, often referred to as “peacocking,” is about celebrating individuality and rejecting outdated notions of masculinity. Craig’s willingness to experiment—whether it’s with bold colors, unexpected textures, or playful accessories—places him firmly within this movement.
The Role of Taylor McNeill
A key figure behind Craig’s sartorial transformation is his stylist, Taylor McNeill. Known for his ability to blend classic tailoring with modern flair, McNeill has been instrumental in helping Craig craft a wardrobe that feels both fresh and true to his personality.
McNeill’s influence is evident in the balance of Craig’s outfits. While some elements—like tailored trousers or structured jackets—nod to traditional menswear, they are often offset by more casual or eccentric pieces. This harmony between the classic and the contemporary is what makes Craig’s style so compelling.
✨ A Star Reborn
Craig’s fashion evolution isn’t just about clothing—it’s about storytelling. With each outfit, he’s redefining himself as more than just the actor who played Bond. He’s showing the world that he’s multidimensional, unafraid to embrace change, and willing to take risks.
This reinvention also reflects a broader truth about fashion: it’s never static. Style is a constantly evolving language, one that allows individuals to express who they are at any given moment. For Craig, his quirky new wardrobe is a testament to his confidence and willingness to embrace the unexpected.
📸 The Instagram Effect
Craig’s newfound status as a style icon hasn’t gone unnoticed. The Instagram account “What’s Daniel (Craig) Wearing” is a testament to the buzz surrounding his recent fashion choices. By curating and celebrating his most memorable outfits, the account has helped solidify his reputation as one of Hollywood’s best-dressed men.
Social media has played a significant role in amplifying Craig’s style transformation, allowing fans and fashion enthusiasts to engage with his looks in real time. This digital recognition underscores the power of personal style to capture public imagination.
