Navdy is a Heads-Up Display device (HUD) designed to keep the driver and passengers safe on the road by offering a less dangerous alternative to our habit of always looking down at the phone.

The gadget is placed on the dashboard, in front of you, with the display appearing to float 6 feet ahead, outside of the windshield, allowing your eyes to rest and not adjust the depth of field all the time. Navdy connects to your iPhone or Android and displays notifications from your favorite apps and even comes with its own apps that offer information about your car’s status (tire pressure, speed, fuel economy etc.). Also, you can answer texts and phone calls by voice or touch and without important information like current speed or navigation disappearing off the screen. Touchless gesture control is achieved through the use of an IR camera, while the luminosity of the screen is calibrated by data received from the ambient light sensor. The device requires at least iOS 7 and Android 4.3 or later, and it connects to your phone via Bluetooth.

[adsense300gray]As some have pointed out, it’s hard to say whether people can focus on reading or dictating a text message and still drive without any incidents, but at least some of the things we usually do while at the wheel, like playing music, can be done with minimal distraction.

Nonetheless, the San Francisco-based start-up has happily welcomed the hype surrounding their product and the million dollars that came with it since announcing the pre-order campaign, and they are preparing to ship the device starting early 2015. By pre-ordering it, you save $299 (40% discount) – only a few days left.