There’s no shortage of amazing, teary ads out there. It’s enough to see what a puppy and a horse can do for a Super Bowl worthy commercial. However, many times brilliant advertising rises from unexpected sources.

Student Eugen Merher put together an Adidas targeted ad featuring a nursing home, a dusted pair of sneakers and a great story. Still, I don’t want to ruin too much of the pleasure of watching it.

It’s sad to hear though that adidas rejected Merher’s work twice. Their loss, Eugen! We love your work.

Check the video below. Warning, it may get a little teary so keep napkins nearby.