Dzmitry Samal, the former car designer turned eye wear manufacturer now has a line of timepieces. This watch collection is the first ever to have a concrete case, and I must agree they look great. The price isn’t very high for a Swiss Made timepiece, but the sad news is this will be a limited edition of only 100 watches.
The straps are made of rubber, and attached to them are 42mm steel cases which are wrapped in polished concrete. Dzmitry, the line’s designer created it with big city life and pop art in mind, and he seems to have succeeded giving us this feeling. The 8 different watches in this collection will have simple numeric names (One,.. Three,.. Seven,..).
Getting back to the price, it will be somewhere around 980-1240 Euros, that’s roughly $1200.
Before enjoying the photos below, I’ll let Dzmitry describe his own creation:
Watchmaking, as I see is more than just a time measuring mechanism.
It is the main male jewellery and should reflect the personality and strenght of its owner.
I chose concrete, a noble, modern, honest and robust material, the stuff our megapolis are made of.
My watches tell the story of an alliance of French creativity and Swiss technical performance, innovating in a field that has never been explored in watchmaking before.
My designs are sophisticated in their simplicity and plainly contemporary…
Click the pictures for high quality version.